Case Studies: Brand Sound for Activia
Activia is one of the most successful Danone brands and belongs to the »functional food« category. By introducing this brand, Danone not only made a sensitive topic more approachable in public life, but also gained great economic success. Last year, Activia was awarded as »Best New Brand« (»Markenaward 2007«). We supervised Danone starting from the strategic development of an acoustic identity to the implementation of the Activia brand sound.
